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TYPEFACE

POSTER

WHAT?

WHY?

INSPO

FINAL

OUTCOME

I was tasked with designing a poster to feature a typeface randomly assigned to me. I got Apex Serif, designed by Chester Jenkins in 2003.

Because of the year the typeface was designed, I ended up looking to the early 2000s for my inspiration. I pulled ideas from early 2000 movie posters, mostly for the color scheme of black and red. I also looked at journals from the early 2000s, and decided to make it very maximalist like teens did with their magazine collage journals.

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